Anyone that knows anything about MLM knows that leads are one of the main ingredients to success. Closing is a close second in order of importance, but with no leads your business will be dead in the water. Everywhere you look, you see people advertising their business and products as the next best thing. Most people have no idea how to market, so they just throw it out there on a daily basis and hope someone replies.
I have been involved with numerous network marketing companies like Shaklee, It Works, and a few others. In the beginning I was marketing the wrong way too, and was not getting any results. I did what most others were not willing to do, and invested in myself. I learned how to use attraction marketing to have leads come to me. Let me tell you, this was a much better way of doing business! Here is a great video I found years ago that introduced me to the attraction marketing concept. This guy, Justice, is a beast in the marketing world.
Pretty great video, huh?
So through the years I honed and tightened up my skills in the online marketing world. I started to share the message with others that there was a better way, and before I knew it I was running a successful blog, had a thriving YouTube channel, and was making some good money from my efforts.
Fast forward to now (2016). I am noticing more and more network marketers turning to the internet to learn how to generate leads. I think more people are starting to realize that grinding people down on your Facebook is just not the answer. Overall, I would say that is a plus for the industry because it brings a more professional approach to how the business works, and does not come off as pure spam. The more people that choose quality marketing over spam the better!!
There are so many great companies that offer great products out there, it is up to the distributors and business owners to deliver the right message, the right way. It really is amazing the sheer number of opportunities there are out there, with new ones popping up on a daily basis. I recently read an in depth United Games review, and that blew my mind. A free app for users to use that allows them to play along with their favorite sports teams? Are you kidding me? This is a great idea, and I am excited to play this one when it comes out. The point is, this industry is exploding, and will continue to for the foreseeable future, with more and more people turning to home based businesses as a way to generate their income. This is why proper online training will be so in demand and coveted for years to come.
As more and more people get involved with network marketing companies, more and more people will need good training that teaches them how to use the internet to generate leads. If enough people get the message out, there is a good chance we will see less and less of the annoying Facebook posts from people selling there lotions and potions, and we will see more value being added to the industry. Once that happens, I think we will see more people enjoying success.
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